Phillips Hue · Privacy Policy

Philips Hue (Signify) Privacy Policy – Plain-Language Summary

Who is this? Signify makes Philips Hue smart lighting products. This policy covers everything you do with Hue: visiting their website, creating an account, buying bulbs from their shop, using the app, contacting support, or entering contests.

What they collect and why. Signify collects a fairly wide range of data depending on what you do. If you make an account, they store your name, email, and password. If you buy something, they record order and delivery details (but payment processing is handled by a third party, Luzern Technology Solutions). When you use the app, they collect device info, usage patterns, and — if you use routines like "lights on when I get home" — your location, though they say location stays on your device and bridge and is not sent to their servers. Cookies on their website can track clicks, mouse movements, page snapshots, and browsing behavior. If you use voice assistants (Alexa, Siri, Google), functional data from those integrations is also collected, though they say they do not receive audio.

Sharing and transfers. Signify shares your data with its own group companies worldwide, service providers, payment processors, voice assistant partners, social media platforms used for social listening, and advertising partners (for behavioral ads via cookies, with your consent). Your data can be transferred internationally — including outside the EU/EEA — relying on Binding Corporate Rules and EU standard contractual clauses. They explicitly state they do not sell your personal data, but they do share it for cross-contextual behavioral advertising after you opt in to advertising cookies.

Your rights and controls. You can access, correct, or delete your data, withdraw consent, object to processing, and download a copy. California residents have additional CCPA/CPRA rights (including opt-out of behavioral ad sharing). Virginia residents have VCDPA rights including the right to appeal a denial. You can reach them online through the Signify Privacy Centre or by calling 1-800-555-0050. Marketing emails include an unsubscribe link, but transactional/service emails cannot be opted out of.