Netflix · Privacy Policy

What Netflix Collects and Why

Netflix collects a wide range of information about you: your name, email, password, payment details, viewing and gaming history, search queries, voice inputs, device identifiers, IP address, and even inferences it draws about your likely interests. It also receives data about you from outside sources — including TV manufacturers, internet providers, and advertising companies that track your activity across other websites and apps. All of this feeds into personalizing your experience, but also into serving you targeted ads (if you're on an ad-supported plan).

Who Sees Your Data

Netflix shares your information broadly. It goes to other Netflix group companies, technology vendors ("Service Providers") who run parts of the service, device and billing partners, advertising companies that select and measure ads, and marketing providers that run Netflix ads on third-party platforms like social media. If Netflix is ever sold or restructured, your data moves with the business. Netflix explicitly states it may be considered to "sell" or "share" your data under some US state privacy laws — specifically identifiers used for behavioral advertising and marketing.

Ads and Behavioral Tracking

If you're on an ad-supported plan, Netflix uses your viewing behavior and data it buys from outside advertising companies to show you targeted ("behavioral") ads. It also uses hashed versions of your email or phone number to find you on third-party platforms (like Facebook or Google) and show you Netflix ads there. You can turn behavioral advertising off in your account's "Privacy and data settings," but you'll still see ads — just non-targeted ones. Netflix also monitors and may record text and voice chat in its games for safety purposes.

Your Rights and Controls

You can access, download, correct, or delete your personal information, and opt out of data "sale" or "sharing" at netflix.com/dnsspi or via the Global Privacy Control (GPC) browser signal. US residents have additional rights depending on their state, including the right to know exactly what data Netflix holds, to correct it, and to appeal a denied request. Netflix does not specify a fixed retention period — it keeps data as long as needed for its stated purposes, which is broadly defined.